Is your corporate vision in-line with your service/product line? Are your capabilities an extension of your team's strengths and is your service offering aligned with high demand in your marketplace? Is your current business model scalable and can you achieve long-term success, as an organization, with your core offerings?
Rungway, surveyed 2,000 employees...more than half (52%) can’t recite their organization’s vision, and nearly half (49%) can’t recite their organization’s values.
Forbes' research found that more than 25% of employees feel that their organization’s vision have too much corporate jargon and 20% say they don’t reflect what the company is actually like.
Almost 40% surveyed want to be more involved in contributing to the vision and values, with the proportion rising to 74% in IT services.
Why is Vision Important?
Without vision, an organization can't articulate what it looks to achieve. For example, Coca Cola's vision is to craft the brands and choice of drinks that people love, to refresh them in body & spirit. And done in ways that create a more sustainable business and better shared future that makes a difference in people's lives, communities and our planet. Defining your vision for the organization creates clarity for employees on the company's goals. While it might be general, the vision should be measurable and have enough specificity that you can identify progress over time.
Simply put, your vision should reflect the long term goals of the company. conseri can help develop a plan to measure against your vision and to incorporate the future aspirations of the organization into the everyday ways in which your employees execute in their roles.
The Benefits of Shared Vision
When the members of a team are aligned on the vision of an organization, they will work in harmony. Shared vision can lead to more efficient innovation to keep your organization performing at an optimal level. What you do well, why you do it, and how you want the organization to be impactful in the future - these are things that leaders must put effort into consistently.
In a McKinsey Article, "When leadership teams have a shared, meaningful, and engaging vision, the company is nearly two times more likely to achieve above-median financial performance."
Alignment is always fluid and takes consistent effort and communication. In the near term, effective communication across all levels of the organization is essential. Longer term, strategy must stay uniform with vision in order to achieve long term success and growth. Keeping priorities inherent and different divisions aligned is also essential.
How to do it?
conseri works with organizations, in various industries, to assess alignment between corporate vision and revenue/profit generation. We can help you achieve optimal results in this area by:
Examining company offering/value proposition vs. the market demands
Evaluating operational/production business models
Assessing talent and compensation
Comparing offerings with market demand by sector
Assessing engagement models
Fostering dedicated and communicative teams
Gauge the balance between strategy and execution